Growth is a process that requires patience and time, regardless of the subject in question. When discussing social media, everyone mentions how important it is, but what does that actually mean, and what value does it bring to a business?
Nowadays, there are a lot of services that boost the number of followers and likes by using bots or fake accounts and while this is fast and easy, in reality it offers nothing of value and can even put your profile in jeopardy. Learn more about Organic vs Fake growth.
We help our clients build a dedicated community of active and genuinely interested users that are going to help you spread brand awareness, improve your engagement rates and drive more traffic to your website.
Here are the top 3 benefits social media growth has for online businesses.
1. Larger online community
Creating a large follower base on IG can be a huge benefit for any business. Being a part of a large community gives people an incentive to engage with you, which in turn gives you a larger user base for your marketing efforts.
It’s important to note that every person we attract to your profile is a real individual trying to figure out what your brand is all about and they naturally have a high likelihood of converting into a customer.
2. More Engagement
Although having a large number of followers is extremely important, it's equally important how engaged your audience is with your content and brand. Engagement on Instagram consists of the following:
- Likes, Comments and Shares
- Direct Messages - DMs
- Emails and Calls
- Profile Views
- Reach and Impressions
Currently the average engagement rate for an Instagram post is around 5% which means it’s important to maintain constant activity on your page while exposing your profile to new people. This way, we will get your follow, like and comment ratio perfectly balanced out. Every post you upload makes you one step closer to turning your newly converted customers into loyal ones as well.
Everything we mentioned above consequently leads to the most important type of growth - Growth of your business. This might or might not be your ultimate goal on Instagram but if you’re making all the right moves it’s bound to happen. One of the perks of Instagram is just how personal and fun it is to relate to your customers and increase your brand awareness. Whether you’re an artist performing at a new location, or a food blogger checking out a restaurant, you can benefit from building rapport with people who are already there. This is sure to generate interest and improve long term engagement with your brand. Instagram is all about genuine interest and nothing grows a business faster than an engaged, active client base.